While I very much agree with the first half of this week’s wisdom, I can’t say the same for the rest of the R/GA COO’s statement. But as a whole, it works, so here it is.
Yes, creativity is a habit. It’s something to cultivate every day, something to tend to like a beloved houseplant sitting near a sunny window.
But the shower is one of those kinda weird hotbeds of creative spurts, at least it is for me. I don’t know what it is. Maybe, depending on when you usually shower, it’s the fact that it’s a full-body cleanse of washing away of the trials and tribulations of your day/life/night.
There have been many a time that I, and the fella, too, have stormed out of the bathroom damp from a shower to relay or write something down that turned into something, whether it be a poem, article headline, website design, episode idea for our podcast or funny social media post.
I personally think that creativity happens anywhere you are — if you’re creative enough to harness it.
“Creativity is a habit,
it’s not something that happens in the shower.”